This one’s a proposal that got the boot for being ‘too daring.’ But we were determined to give this message the spotlight it deserved. Instead of sulking over it, we took matters into our own hands and launched the campaign.

We weren’t about to let this message gather dust in forgotten files. Now, we hope this message spreads far and wide, reaching people and organizations dedicated to sexual health. Because, as it turns out, prevention and awareness are fundamental, and it all starts with communication.

We wanted to emphasize that pleasure goes hand in hand with self-care, and we made mouths the centre of attention because communication is key, as well as to reinforce the diversity in the way everyone experiences their sexuality.

A campaign open to everyone or any organization that wishes to adopt it.